The Data-Driven Human Resources Department: Strategies for Business Success


This is a virtual event, accessible online and over the phone. Access instructions will be provided after registration.


The importance of big data and people analytics is top of mind for business leaders searching for new ways to retain top talent and enable higher levels of people productivity in increasingly competitive markets. Yet, all but the most advanced organizations lack the tools and skillsets needed to thoughtfully source and analyze their own people data. To unleash the power of people analytics, leaders must understand how to effectively generate and apply these new insights in the context of their own organization. Armed with the right data, HR executives can lead the organization in defining and executing data-driven strategies that improve recruitment processes, increase engagement, and boost people productivity.

Join us for this 60-minute live conversation where our panelists will discuss the importance of big data and people analytics for business success. We will highlight the most relevant kinds of people data for HR leaders and show how effective, responsible use of this data can accelerate business strategies and expand your organizational influence.

Educational Objectives:
Participants will learn:
• How thoughtfully applied people analytics can influence critical business outcomes
• Which types of data that are most meaningful for the business
• Strategies for responsibly sourcing people data and using new insights effectively

Who would benefit most from attending this program?
Analyst/Specialist, Human Resources, CEO/President, Operations, Manager, C-Suite, VP, Director


Sue Lam
  • HR Diagnostics Manager
  • Shell

Sue is an HR Diagnostics Manager at Shell. As part of the HR Data and Analytics CoE within HR Strategy, Learning and Organisational Effectiveness, her team supports colleagues in the business and HR in the delivery of their strategy and objectives through the development and global implementation of company-wide surveys, assessments, and HR research projects. They focus on employee engagement, organizational effectiveness, talent management, leadership development, learning, technical assurance, assessor training and selection/recruitment.

Throughout her career, she has managed recruitment assessments and conducted HR and human capital management (HCM) best practices/benchmarking and academic research for Psychology Beyond Borders, UC Irvine and UCLA. Her work spans the full spectrum of HCM from recruiting, sourcing and selecting to training and development, retention, and engagement. She has used her expertise in statistical analysis and quantitative and qualitative research to help organizations increase their ability to compete in today’s unpredictable global market.

Sue has presented her work at numerous conferences and has received awards from the American Psychological Association, the National Institute of Health, the National Science Foundation, and the Society for Personality and Social Psychology. Her work has been published in premier publications such as HR Executive, Strategic HR Review, Talent Management,, and the American Management Association’s journal, MWorld, as well as peer-reviewed journals including Personality and Social Psychology Bulletin and Emotion. She has also authored chapters in the Encyclopedia of Human Relationships and Health and Social Relationships.

Sue holds Bachelor of Arts degrees in psychology and history from University of California, Los Angeles, as well as a Ph.D. in social and personality psychology and quantitative methods and a Masters in social ecology from University of California, Irvine. She is certified as a Professional in Human Resources (PHR) from the HR Certification Institute, is a Society for Human Resource Management Certified Professional (SHRM-CP) and holds a number of other assessment certifications.

Brian Fruchey
  • Head, Recruiting Insights
  • Facebook

Brian leads the Recruiting Insights function at Facebook for the past >3 years. Facebook has been on a multiyear strategy of rapid growth – from 6,800 in mid-2014 to >27,000 on the Q1, 2018 earnings report – growing 400 percent in 4 years.  Recruiting Insights was established to provide actionable data and insights to Facebook’s Recruiting and Business leadership to support this growth.  The global team of 15 analysts focuses on bringing research, operations, and reporting together to measure the pace and success of the recruiting organization.  Concurrently, growth at this level places unexpected pressure on support systems – interviewers and facilities.  The team has expended to forecast expected interview demand, interviewer pool health and growth, and future needs via a robust interviewer training program.  Additionally, Facebook designed and developed their own internal Applicant Tracking System (ATS) and Customer Relationship Management (CRM) systems as well as a custom reporting infrastructure. The team supports this development by focusing on data integrity and validity across platforms.

Before Facebook, Brian worked in consulting and teaching. He has a Master’s degree from Johns Hopkins and undergraduate degrees in Russian Language and Economics from Ohio University.

Continuing Education

1.0 General COA, 1.0 HRCI, 1.0 SHRM
Practice Areas:
A basic understanding of human rights issues. 
Production Date: